SEVEN REASONS SOCIAL MEDIA IS (CREATIVELY) RISKY BUSINESS
1. LEGAL issues
Legal issues are one risk that can be encountered in the creative industry. As a creative your mind is always on creating art, and it can be difficult to understand or focus on business aspects of the industry. It is important to understand the business side of being a creator and using social media to include legal implications.
Keeping what’s yours, yours is one of the major challenges faced by many artists and creatives. One way to keep people from scamming your work is to copyright it. The simplest and common way to copyright your property is using Creative Commons copyright. If you have images you want to protect also consider using a watermark. The best way to do this is to place the watermark over the image so that the watermark cannot be cropped out or removed somehow. Remember, even music can be copyrighted.
3. MIXING PERSONAL WITH “SOCIAL”
Whether we like it or not, we have to market our brand and social media is one of the tools we use. But, do you keep your personal life out of your “social” life? If you do decide to have one account for your personal and marketing needs just be sure not to balance the two. This leads to the next challenge.
4. OFFENDING your AUDIENCE
For most, it is never the intent to offend anyone, but it can happen as communication is a two-way street. What’s spoken sometimes is not always heard and what we mean isn’t always what comes out. A great rule of thumb is YOU DON’T ALWAYS HAVE TO SHARE EVERYTHING.
Another risk you inherently take when becoming active on social media is the backlash. This is a reason companies, people, and brands shy away from using social media. Essentially, you open yourself up to being commented about in every aspect you could think of, not just the topic of your posts. The block feature is your best friend. Cyberbullying isn’t just something that affects teens online. Adults are also dealing with this AND internet trolls with women reporting 72.5 percent of online harassment.
6. LOSING CONTROL
Once you put information out there it’s out there. That’s why it is important to protect your art (see above).Also, protect yourself. Make sure what you’re putting out there is what you want to be seen. Just because you delete that tweet doesn’t mean someone out there hasn’t already reposted it. Remember, tweets delete but screenshots last forever. Just ask Taylor Swift!
7. TIME MANAGEMENT
To be successful at incorporating social media into your .. you have to build and nourish relationships through various platforms. This takes time, time some of us don’t have. While you can certainly benefit from using different social media platforms, you don’t want it to take away from the creative process. Investing in tools like Hootsuite or other apps that make it easier to handle with your already busy or unpredictable schedule.
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