FOUR BEST PRACTICES CREATIVES NEED TO BE USING FOR TWITTER
While navigating the world of social media in your quest to share and promote your creative work, remember to mind your manners. Here are four best practices while using Twitter.
Although it would seem obvious, the first thing you shouldn’t do while building your brand is to follow to just to unfollow. Mark Schaefer, in The Tao of Twitter, suggests you should build your “tribe” by following influential tweeters and industry experts. Build relationships through Twitter, and once you become seasoned you can spring clean those who you don’t interact with. This is just the one out of many ways to begin using Twitter properly as a creative.
2.Give credit where it’s due
Just like you wouldn’t appreciate if someone took your art, photos, designs, or music and paraded it around as their own, the same goes for tweets. Tweets, like any written work or piece of art is considered intellectual property. It’s okay to share posts you like, but retweet (RT) accordingly.
Twitter is a great tool to promote yourself and the work you are creating, but one rule of etiquette is create content that people care about. It’s great to promote your blog posts and artwork, but don’t bombard your followers with your “shameless plugs”. Share other relevant content, appropriate personal excerpts, and use Twitter to create conversations.
4. “Authentic Helpfulness”
This concept is from The Tao of Twitter. “Authentic Helpfulness” is all about building communication and relationships with customers, followers, and other creatives. I grew up on the concept of ” Do unto others, as you would have them do unto you” and this still applies to Twitter. Lend a hand if someone needs it, take your disputes to you direct messages, and tweet like a lady (or gentlemen).
A Few Tips From The Tao of Twitter (@markschaefer)
- Genuinely connect with your followers
- Respond to mentions as soon as possible
- Thank and congratulate people publicly
- Twitter Wars are not cool (e.g. Iggy Azalea)
- Be yourself!
Bonus: optimize you profile
My classmate, Matt Gergeni, suggested to add this and I agree. Just like my parents always taught me to speak when I enter the roomer introduce yourself when you pick up the phone, your Twitter profile should speak to the followers you are connecting with. Customize your profile’s design, add your about information, and links to other ways they can contact you. Let your followers and potential followers know who they are speaking to.
Also check out what @robertoblake has to say about social media and designers.
Share this on Twitter for your followers to read.