HOW TO USE SOCIAL MEDIA AS A CREATIVE
Sketchbook? Check.Paint? Check. DSLR? Check. iTunes Playlists? Check.
Having all your tools in front of you helps get you ready to create your next masterpiece. Helps get those creative juices flowing. I know all too well how important a good set of headphones to the creative process can be. Just like the tools you use to create your art, there are social media tools that can help you promote it. Cause what’s the use of creating something so beautiful if no one ever sees it.
Lately, as social media has been introduced to the business world everyone has been finding ways to use it as a way to market themselves. This is no exception for artists, designer and all creative professionals. Even Vogue knows how influential social media is to the creative community. Showcasing your drawing and design skills through social media can be the difference between landing a job and not. For freelancing artists and designers this is even more critical. There’s no shame in self-promotion.
Instagram is a great tool for the creative industry because it is heavily image based. Especially those in the visual arts, this is a great tool for promoting and sharing your work with other people. One way to use Instagram is to upload pictures or video of your work in progress. This will create excitement about upcoming projects from your followers and possibly even some feedback before you finish. Instagram can be linked to Twitter, Facebook, and other networks you can share those post over all your social media networks. Here’s a list of 50 Artists You Need to Follow on Instagram to get an idea of what I’m talking about.
If you are pursing a creative field it is very important to have a portfolio. Your portfolio is who you are as an artist. Behance is a social networking site that allows you to create a profile and upload projects into a portfolio. Once you have a Behance profile, you should use it to not only promote your work, but to build connections with other people in the creative community. This is yet another opportunity to get feedback on not only your work but your portfolio as a whole. Here are 12 Ways to Get the Most From Behance.
If you’ve never thought of trying Hootsuite or even heard of it, I highly recommend it. For most creative types, you generally know when you’re the most productive,but sometimes something may spark your inspiration and you find yourself getting lost in your work. Hootsuite is a social media management tool. You can schedule tweets, Facebook and blog posts. Even, monitor the feedback coming in from those “sneak peek” Instagram posts. So you can still be actively promoting your work even when inspiration strikes and you can’t step away to send out tweets.
Do you currently use any of these tools to promote yourself? Let me know in the comments.